Consumer protection from false advertisement in the pre-contractual phase of electronic contracting
Ms. Abrar S. Almutairi
Abstract:
The general theory of obligations has been proven inadequate in consumer protection. Especially with era of information and technology revolution, which steered the necessity for laws and regulations specifically aimed at consumer protection, not only in the field of traditional transactions but also in relation to electronic transactions as well. In order to prevent the consumer from becoming victim of fraud or deceit by the other party through providing the best conditions that guarantee the free will and satisfaction of the consumer. This requires the enactment of special legislation to protect the consumer and restore the balance to the contractual relationship.
Therefore, Kuwait has recently introduced new legislations that are vital in this regard, which are related to the merit of this study. The Electronic Transactions Law No. 20/2014 was issued and which addressed transactions made via electronic means and electronic methods of payment, in addition to consumer protection Law No. (39) for year 2014,which was issued to put the general rules of consumer protection. Consumer protection in electronic transactions requires the implementation of the rules of both laws without exclusion of any of them.